Expo West Booth
Environmental Design | Brand Activation
Counter Culture has exhibited at Natural Products Expo West for years, and each booth is a from-scratch creative challenge — a different theme, a different story, a different reason to stop walking and come in. Three years, three completely distinct directions, all built on the same brand.
For the 2026 booth, Counter Culture's theme was "brewing at home," so the booth became a warm, lived-in home kitchen with a bright, brand-aligned color palette and a pantry to show buyers what the product looks like on shelf.
For the 2025 booth, Counter Culture's theme was their 30th birthday. The booth matched the current limited-release blend. It featured all four limited releases on rotating pedestals and a fun scrolling neon sign that highlighted all the things that have driven CCC for the past 30 years!
For the 2024 booth, Counter Culture's theme was showcasing their colorful packaging rainbow, and that they had been in business since 1995.