Transparency Report 2024

Web design

Counter Culture Coffee has been publishing an annual transparency report since way before it was cool. The report has undergone significant changes since 2009, but it remains an integral part of the company's ethos. It outlines the company's approach to green coffee purchasing, addressing persistently low prices in the coffee industry. For the 2024 report, I focused on making information easily digestible and fun to read. Incorporating video, animations, and a sprinkling of fun facts makes the very long report enjoyable to read.

Along with the web experience, we also produced a printed newspaper version to give out to current and prospective partners.